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News Release - October 2010

ISaGRAF Now Has Representation in Germany & Northern Europe

Montreal, Canada, October 15, 2010 -- ISaGRAF, the leading automation software technology partner announced that it now has representation in Germany. Mr. Marc Schoeters will act as ISaGRAF Northern European Business Development Manager.

Based in Limburg, Germany, Mr. Schoeters will allow ISaGRAF to provide customers in the region with additional services and support. He will represent ISaGRAF in the northern European countries.

"With a representative based in the center of Germany, we're increasing our presence in the whole of Europe at the moment of the ISaGRAF v6 launch." explains ISaGRAF Managing Director, Julien Chouinard.

Marc Schoeters has more than 20 years of experience in industrial and electronic businesses, in positions ranging from engineering to sales. Throughout his extensive career, Marc Schoeters' core has been close customer relations and demanding applications.

"The importance of customer partnership and local presence cannot be stressed enough" said Marc Schoeters. "From Limburg, just north of Frankfurt, we can pursue new opportunities in Northern Europe in a more direct and efficient manner."

About ISaGRAF

ISaGRAF is a Rockwell Automation Company. With offices in Canada, the U.S., and representation in France and Germany, it is the world's leading automation software partner. The company's flagship product ISaGRAF is fully compliant with both IEC 61499 and IEC 61131 industrial standards, as confirmed by TÜV Rheinland, and can be used to build a variety of automation products including embedded µcontrollers, PAC, PLC, DCS, RTU, CNC, Motion Controllers and Safety Systems. Supporting IEC 61850 and DNP 3.0 IEC 870.5, ISaGRAF sustains a high level of standardization, integration and communication within modern automation systems, resulting in high-end, real-time open control systems with crash-proof reliability, powerful performance and flexibility.

Learn more about Rockwell Automation, Inc. (NYSE: ROK).